Friday, November 20, 2009

Creating great testimonials

Here are the questions that you can use to help develop top rate testimonials:

1. What do you like most about the service?

2. What were your perceptions before we started?

3. How has that perception changed?

4. What are the three biggest benefits?

5. Would you recommend our service?

6. Is there anything else you’d like to add?

The answers are then given back to the client in a draft summary for them to approve & send back.


For example:


Hi John


I really liked the way you paid attention and listened about my personal situation & developed a plan to help me achieve & protect my goals.


I was feeling a little anxious before we started because I had never thought about some of the issues previously, but after talking it through felt I was in safe hands.


The benefit for me is that I have a motivating goal, a backup plan if things don’t work out due to unforeseen circumstances and I know you are there if you need me.


I would definitely recommend your service to my friends and family.


Thank you once again for your professional & thorough service.


Sincerely,


Tony

Tuesday, October 6, 2009

Losing the love(mark)

I loved my ipod touch... but now it's gone... the irreplaceable needs to be replaced because of a fault & the store not replacing it, instead sending it away for analysis - so much for their money back guarantee...

My ipod was with me 24/7...
- It kept track of my life with the calendar
- It lifted my spirits with the (disputably) best track list in the world
- It inspired me with some amazing audio books
- It made me laugh with the great podcasts
- It educated me with leaders sharing their thoughts on video
- It amused me with games
- It woke me in the morning with it's alarm

So, my lovemark has been taken from... Now I have to fill the gaps in my life

Monday, September 14, 2009

Creating meaning

I gave blood the other day & thought it would be great if the Blood Donor Centre told the donors how the donation was used.

I would feel more motivated if I knew my blood made a positive difference in another person's life. It would create 'significance' for the donation.

This could be an automated e-mail that said something like:

Hi Tony

Thanks for taking the time to donate some of your valuable blood.

It was used to help a young burns victim.

We look forward to seeing you next month.

Stay healthy!

Regards

Dr ......



Wednesday, July 1, 2009

High tech! - Tony's Toastmasters speech

I knew I was spending too much time on the computer when my wife sent me an e-mail, asking if I was coming downstairs for dinner.


I was introduced to computers back in 1978 with the first colour computer called a compucolor.  This was just after I played pong - not the smelly type either.  But with the compucolor I could travel through space with star trek, rule kingdoms playing Kings Quest and visit bars amongst other dodgy activities with Leisure Suit Larry.


My first work computer was at the National Bank, but each day we got our paper back up files - just in case "the computer" failed (which it did once).  My second job introduced me to the Macintosh which had some great games.  


My first really fast computer was a 486 in the mid 90‘s with an incredible encyclopedia called Encarta and movie database called Cinemania.  It seemed mind boggling that so much information was available on these CD ROMs.  To give you an idea of the computing power of a 486, we ran 9 users in our office off 1 486 computer!


We also had bulletin boards & on-line games which meant tying up the phone lines while we played Doom on 9,600 bits per second modem connections.  Last night my broadband was 5 million bits per second!


I joined the internet in the mid 90s with a company called Compuserve.  It cost $19.95 per hour which is equivalent to $27 after tax today - so I had to work for 3 hours to get 1 hour on the internet!


When Xtra started on 1 May 1996 & I joined, paying $5 per hour.  In August of that year, it halved.  Today I pay the equivalent of 5 cents per hour.


But suddenly the world started seeming a lot smaller & the information much broader. 


I remember the first time I introduced my mother to the computer.


After explaining to take the mouse and her screaming “Where’s the mouse?”, she began waving it in front of the screen.  When I showed her the internet & told her it could answer any question, she thought for a minute, then typed “How is my mother today?”


But the internet can be really useful too.  I’ve used it to buy a piece of the Berlin wall & a signed picture of Kenny Baker (the actor inside R2D2).


On the internet, I found out that in 2002 scientists spent a whole year determining the funniest joke was:


Two hunters are out in the woods when one of them collapses. He doesn't seem to be breathing and his eyes are glazed. The other guy takes out his phone and calls the emergency services.

He gasps: "My friend is dead! What can I do?" The operator says: "Calm down, I can help. First, let's make sure he's dead." There is a silence, then a gunshot is heard. Back on the phone, the guy says: "OK, now what?"

There are also some wonderful one liners like:

I asked God for a bike, but I know God doesn't work that way. So I stole a bike and asked for forgiveness.


or words of wisdom, like:

The early bird might get the worm, but the second mouse gets the cheese.


But as one person said, getting information off the internet is like getting a drink from a fire hydrant.


But some people just shouldn’t talk about the internet.


George Bush - is quoted as saying "It's important for us to explain to our nation that life is important. It's not only life of babies, but it's life of children living in, you know, the dark dungeons of the Internet."


But these last 2 quotes sum it up for me:


"The Internet is a giant international network of intelligent, informed computer enthusiasts, by which I mean, "people without lives."


or  "Give a person a fish and you feed them for a day; teach that person to use the Internet and they won't bother you for weeks


Saturday, June 27, 2009

Midnight Youth

<a href="http://midnightyouth.bandcamp.com/album/the-brave-dont-run">All On Our Own by Midnight Youth</a>

Saturday, June 20, 2009

The magic of great copywriting

Recently a broken washing machine sold on Trade Me for NZ$5,160!

It started with a NZ$1 reserve but due to some original & creative thinking, the seller was able to add value to the machine.  It even has its own website now - www.scarywashingmachine.com

I'm impressed how a piece of writing can add so much value, but I guess it's like so much of what we buy... a CD is only a piece of plastic, worth about $0.10, but we pay $30 because of the creative skill.

Congratulations Mike - Kiwi ingenuity is alive & making lots of money!

The auction had over 800,000 hits and a huge number of comments.

This is what Mike Whittaker (the seller) wrote:
Old mid 80's Fisher and Paykel top loader.
Goes like a rocket!

By 'goes like a rocket' I actually mean that literally.
It actually shakes the house.

It's the loudest most violent sounding washing machine I have ever encountered. 
It makes guests scared and children cry. I've lived with it like that for almost a year and it still scares me.

Once while washing a load of towells it got a bit out of balance and it got so out of control for a minute that I swear I actually saw a porthole to another dimension open above it just for a second, there were dinosaurs on the otherside and they looked scared too, it almost sucked me in but I held onto for my life to the deepfreeze. It sucked my shoes and pants off though and it got the iron as well which pissed me off because it was quite a good one. Luckily it sucked it's own power cord out of the wall and stopped before the whole house went in.
I drew a picture of the dinosaurs i saw incase people didn't believe me, they are partly red because my green felt ran out half way through.

I think it would be good to paint it matt black and put steel spikes all over it and draw demons on the front, however I have added an image of another possible customization option for people who like horses.

On heavy duty spin cycle it sort of sounds a bit like the tortured howls of 1000 undead writhing in the sulphury pits of hell mixed with a train with carriages full of scrap iron sliding down the road with no wheels, on fire, into a bell factory.

Thankfully it's bite is not as bad as it's bark. It washes fine, completes cycles, does everything it's supposed to.
It leaks a bit when it's running, always has.
Its a bit grubby, could do with a wipe down, I refuse to touch it because I'm still getting over the whole dinosaur scare thing.

If your in a fix and need a cheap washing machine and are either completely deaf or hate your neighbours this baby is for you.

Monday, June 15, 2009

Ideas map

I recently heard a leader in the marketing game talk about a map they had on their wall, where they pinned all the locations that the staff came up with great ideas for their clients.

They had 100's of pins in the map - but only 13 were in the office.

Some might think that they should spend more time in the office!  But seriously we all know some of our best ideas occur when we are not trying to come up with them.

Whether it's:
- in the shower
- going for a run
- waking in the middle of the night to jot down some notes
- over a great meal & a bottle of plonk
- in the car

To allow the creative juices  flow we need to get out & explore!